From Hello to High Ranking: SEO Basics with ChatGPT

In this post, let's explore how ChatGPT can refine content or articles and make them SEO-friendly. By utilizing ChatGPT, we'll be able to enhance text for better search engine performance. For those who are new to SEO, it's an acronym for search engine optimization. It is the process of increasing the visibility of website pages on search engines, such as Google or Bing, in order to attract more relevant traffic. So, if you want people to be aware of a product, website, or content, then you have to optimize it. In other words, it's all about making your website, content, or product known to the people, if not the world. 

Let's say you have an article or have written one, but you aren't sure if it is optimized. In that case, you can refine the article to improve its SEO performance.

When you refine an article for SEO to enhance both search engine ranking and user engagement, the critical strategy would be integrating relevant keywords seamlessly while maintaining natural readability. Using the right keywords in a natural way helps your content get noticed by search engines—without making it sound awkward or robotic for readers.

Giving ChatGPT the info it needs

Okay, before we get into adding those all-important keywords, let’s help ChatGPT know what we’re aiming for. Just drop in some simple SEO instructions—it’s like giving it a nudge in the right direction!

First, let's ask ChatGPT for instructions with this prompt or any prompt similar to this: "Write clear instructions for SEO optimization of an article about Work-Life Balance. The instructions should include search engine ranking."

This will give you step-by-step SEO instructions for ChatGPT, including target keywords for the topic work-life balance as well as the instruction for adding internal and external links.

Adding Keywords

Now, let's create a prompt to add relevant keywords to the article. If you already have some keywords to use and add, you simply have to write a prompt like this: "Add the following keywords: Productivity, stress management, remote work, and ensure the content is engaging."

ChatGPT will generate an seo optimized content for you with those keywords you provided.

What if you don't have enough keywords or don't know the keywords to use?

If you're not a professional SEO specialist and you think you don't have enough keywords, you can just ask ChatGPT to optimize the article with keywords or analyze competitors' articles and find additional keywords. You can ask ChatGPT to include more keywords from competitors or to suggest relevant keywords you might have missed.

Here's a sample promt you can type: "List keywords from a competitor's article on Work-Life Balance . <Insert competitor's article>"

This will give you a list of relevant keywords used by the competitor.

Applying the Final Touches

Let's create a prompt to apply the final touches to the optimized article, ensuring all keywords are included and the content is cohesive.

The prompt would this or similar to this: "Review and finalize the text, ensuring all keywords are included and the content is cohesive and engaging."

Digging into what your competitors are doing can seriously level up your SEO game, helping you spot content gaps, keyword opportunities, and smart ways to improve your rankings.

By identifying gaps and opportunities based on competitor keywords and strategies, you can tailor your SEO approach to outperform competitors and meet market demands more effectively.

To wrap it up, we have learned four techniques to create prompts that produce SEO-friendly and engaging articles, namely feeding instructions, adding keywords, optimizing text, and using competitor analysis.